December 4, 2025
Better Homes and Gardens : Best for Nitrates
Lists AquaTru Classic as “Best for Nitrates.” Four-stage RO filtration removes toxins, heavy metals, and dissolved solids.
READ MORE: BETTER HOMES & GARDENS , Opens in a new window.AquaTru Press & Media
Trusted by leading media outlets and recognized with top industry awards for water purification excellence.
Awards & Accolades
Industry recognition for AquaTru's design & performance excellence
Good Housekeeping's 2026 Kitchen Awards
Good Housekeeping named the AquaTru Smart Carafe to its 2026 Kitchen Awards, praising the glass carafe design, four-stage RO filtration, and the smart app’s filter-life monitoring. Lab testers highlighted taste and ease-of-use.
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Esquire Gadget Awards — Best Water Purifier
Esquire named the AquaTru Carafe the Best Water Purifier for its compact footprint and four-stage Ultra Reverse Osmosis® filtration that outperforms single-filter pitchers.
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AquaTru making headlines in home, health, and lifestyle publications
November 13, 2025
What Erin Brockovich Can’t Live Without
Reverse osmosis is the best process to remove chemicals from your water, and Aqua Tru is a little countertop reverse osmosis system.
READ MORE: NEW YORK MAGAZINE , Opens in a new window.November 12, 2025
Medium: Holiday & Gift Guides
The AquaTru Carafe is a compact countertop water purifier with a 4-stage Ultra Reverse Osmosis® system and 64 oz. borosilicate glass carafe.
READ MORE: MEDIUM , Opens in a new window.February 17, 2025
NBC News: Presidents Day 2025 Sales
Listed in multiple “Best Home and Kitchen Sales” sections.
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September 2, 2025
Ask Gerda: Do Water Purifiers Make Tap Water Safer—or Taste Better?
Filters water 80 percent more efficiently than traditional reverse osmosis filters, reducing water waste.
READ MORE: GOOP , Opens in a new window.July 11, 2025
Popular Mechanics: Prime Day Deals 2025
Features AquaTru Classic Alkaline Countertop with “Lowest price in 30 days.”
READ MORE: POPULAR MECHANICS , Opens in a new window.June 17, 2025
Esquire: 6 Water Filters That Remove Toxins
AquaTru Carafe listed as “Best Countertop Filtering” for reverse-osmosis benefits in a pitcher form factor.
READ MORE: ESQUIRE , Opens in a new window.September 6, 2025
Fox News: Get cleaner, better-tasting water
AquaTru Classic tops the list as a highly effective countertop reverse osmosis system with a four-stage filtration process.
READ MORE: FOX , Opens in a new window.June 2, 2025
Forbes: 11 Products to Help Traveling Dads
AquaTru Classic — countertop RO purifier perfect for travel; removes contaminants like fluoride, chlorine, microplastics, and lead.
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May 21, 2025
BuzzFeed: 31 Problem-Solving Home Products from Walmart
AquaTru reverse-osmosis version listed as #22, easy-to-replace filters, adds minerals, and alkalizes water.
READ MORE: BUZZFEED , Opens in a new window.February 26, 2025
The Food Revolution Network: Is Fluoride Bad for You? Examining the Evidence Behind the Debate
A dependable home water filter is a smart way to safeguard your family while reducing the financial and environmental impact.
READ MORE: THE FOOD REVOLUTION NETWORK , Opens in a new window.January 8, 2025
Erin Brockovich is warning about an emerging drinking-water crisis in the US.
"AquaTru works like a filtered water pitcher, but it catches more contaminants.”
READ MORE: BUSINESS INSIDER , Opens in a new window.Water Innovations
Major product launches, certifications, and breakthrough technologies from AquaTru
November 30, 2025
CNN Underscored: AquaTru Shower
A shower filter with four stream settings removes chlorine and contaminants for healthier hair and skin.
READ MORE: CNN UNDERSCORED , Opens in a new window.
July 23, 2024
Ideal Living Enters B2B Water Purification Market
Ideal Living maker of AirDoctor and AquaTru, today announced the launch of AquaTru Pro Series...reducing plastic waste from single-use bottles.
READ MORE: BUSINESSWIRE , Opens in a new window.
December 3, 2025
All AquaTru Water Purifiers Now Certified to Remove Microplastics
“We really have to take proactive steps as individuals to make sure that we reduce the amount of contaminants in the water we drink,” said Peter Spiegel, founder and co-CEO of Ideal Living.
READ MORE: BUSINESSWIRE , Opens in a new window.Expert Reviews
Professional testing from leading health publications and water quality experts
November 21, 2025
#1 Best Overall Water Filter Pitcher
“[AquaTru] filters remove more contaminants than most other water filter pitcher brands, and the water tastes delicious. “
READ MORE: GOOD HOUSEKEEPING , Opens in a new window.
December 18, 2025
9.57/10 — AquaTru Carafe Review (Objective, Hands-On Testing)
“...one of the only water filtration systems we’ve ever tested that uses technology certified for the reduction of 100% of all contaminants that the manufacturer claims it can reduce.”
READ MORE: WATER FILTER GURU , Opens in a new window.
September 9, 2025
AquaTru Review – Countertop Reverse Osmosis System
If you’re looking for a reverse osmosis system that doesn’t require any tools or plumbing skills, and can sit nicely on your countertop – AquaTru is right for you.
READ MORE: QUALITY WATER LAB , Opens in a new window.Making an Impact Beyond Clean Water
AquaTru and its parent company—Ideal Living—are commitment to community, sustainability, & charitable giving
2025 INNOVATOR AWARD | IDEAL LIVING
“AquaTru embodies this mission by pioneering breakthroughs in clean water technology. It remains one of the only reverse osmosis countertop purifiers certified by IAPMO to NSF/ANSI standards, removing 84 contaminants.”
READ MORE: LA BUSINESS JOURNAL , Opens in a new window.
Ideal Living Donates Over $325,000 Worth of Air Purifiers
“As an LA-based health and wellness company, we are committed to supporting our community during this unprecedented crisis. We are proud to announce our donation...”
READ MORE: BUSINESS WIRE , Opens in a new window.