Meet Our Founders

Peter Spiegel

Founder + CO-CEO

Peter Spiegel is a pioneer in direct-to-consumer marketing, and over the course of his career, has sold over $3B worth of innovative products that have answered real consumer needs. His keen understanding of market dynamics and consumer problems have given life to products that resonated with people worldwide, which not only succeeded in direct consumer platforms but also became top-sellers in major retailers like Walmart, Target, Bed Bath and Beyond, and Costco. This success ensured accessibility of his innovative solutions to a broad range of consumers.

However, in 2007, Peter decided to refocus his efforts, dedicating his energy and resources exclusively towards the creation of products that could make a significant positive impact on people’s health and quality of life. On this principle, he founded Ideal Living—an ethical, socially responsible company with a mission to provide affordable access to clean air and pure water, which he sees as the cornerstones of wellness.

This philosophy led to the development of AquaTru, a patented reverse osmosis water purification brand. The AquaTru Carafe, in particular, is a testament to Peter’s dedication and commitment to his mission. It’s the product of five years of intense research and development, customer feedback, rigorous testing, and was successfully launched in the summer of 2022. Peter shared that this innovation marks another significant step forward for AquaTru in the water purification space, allowing an even greater number of households and families access to advanced water purification technology than ever before.

Peter recognizes the current drinking standards and regulations are often outdated, placing a heavy responsibility on individuals to ensure the safety of their household’s water. “AquaTru Carafe was designed to make it even easier for individuals or smaller households to transform their tap water into pure, deliciously healthy water they can trust,” said Peter.

In addition to the AquaTru brand, Ideal Living’s other brands include AirDoctor air purifiers and AromaTru waterless aromatherapy diffuser. Ideal Living brands are sold in the US and Canada through a vast network of dedicated Health Experts, Influencers & Affiliate Partners, on Amazon, and through distributors in the EU, UK, and India.

Peter’s commitment to health and wellness can be traced back to his undergraduate days at the State University of New York, where he studied Human Development. During this time, he worked on an organic farm in the foothills of the Smoky Mountains, studied traditional Chinese medicine and acupuncture in London, and taught meditation worldwide. These experiences fostered his interest in wellness long before it became a trend.

Today, Peter combines his passion for health and wellness with his vast marketing expertise, focusing on improving the quality of life for his customers—one innovative product at a time.