We are the compassionate water warriors of AquaTru.
Nice to meet you. We believe everyone has the right to pure water, and that a healthy, thriving life depends on it. Behind AquaTru is a caring team of truth-tellers who shine light on the water crisis we all face – from the dangerous contaminated tap water flowing into our homes to the plastic-leached bottled water harming our health and the planet.
We’re relentless innovators and problem solvers who rely on science and third-party testing to create the best possible clean water solutions. Guided by our values, we started out by inventing the world’s first countertop reverse osmosis system, and making it affordable and accessible for anyone to easily purchase in-store and online.
Every day since, we’ve continued to set the gold standard for water purification technology, while putting people before profit. From expanding our product line to bring clean, healthy water to every type of home to expanding clean water access to those who need it most, we remain committed to our community. As part of the Ideal Living family of socially and environmentally responsible brands, AquaTru shares the mission to ensure that everyone has access to a solid foundation for wellness. Because if you ask us, living your best life begins right there.
Meet Our Founders
Founder + CO-CEO
Lots of little kids dream about what they want to be when they grow up. But what Peter Spiegel dreamt of, as a grade-schooler in Long Island, New York, was how he could make the world a better place for everyone. A specific career path was yet to emerge, but his inner consciousness spoke clearly. He should be of service to the world and take on its greatest challenges.
Founder + CO-CEO
What compelled Katie Williams to hop on her bike and become the very first girl in her upstate New York hometown to have a paper route? Probably the same reason she cycled all the way to Nova Scotia at just 17, spent two weeks snowshoeing in the Adirondack Mountains in subzero temperatures and traveled the world immersing herself in meditation and service. She’s a seeker. Someone who lives her values, and leads with an open heart.
Meet Our Team
Ideal Living is the health and wellness parent company of AquaTru.
We develop socially and environmentally responsible brands with the shared mission to ensure that everyone has access to a solid foundation for wellness. Since 1999, Ideal Living has been democratizing quality wellness by sharing superior, science-backed products with our customers. From clean air and pure water, Ideal Living is here to help your organization live an optimized life. Who is Ideal Living? We are truth-telling, compassionate innovators who place science and accessibility above all else. Though our team members come from around the world, we have one major thing in common: we care. Our shared values guide us in creating proven solutions that leave a positive impact on people and the planet. With energy and intention, we roll up our sleeves everyday to uncover the best possible ways to help you and your business thrive.